Dan is a speaker, writer and marketing technology expert. He runs 2Novas, a digital marketing agency for banks. To continue reading this content, please enable ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

It's the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Of course, I'm ...

Here is B2B Marketing’s list of the fundamental skills marketers need in 2014: 1. Marketing planning and strategy: Think of this skill as your bricks and mortar. You must underpin anything you do with ...

Opinions expressed by Entrepreneur contributors are their own. Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...