Economist Theodore Levitt once said a business's purpose is to "create and keep a customer." This simple statement cut through the business strategies of the time that focused on short-term financial ...

We all know good customer experience when we see it. For life insurance and annuity carriers, however, it is often hard to define and measure good customer experience. A new report by LIMRA and NEOS, ...

Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice. Most organizations say planning for new customer journeys is their number 1 ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Have you ever wondered how you can possibly stand out from ...

Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players in defining customer ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Close your eyes and imagine a world where more consumers ...

Machinex understands that producing high-quality products known for their excellent performance means little if working with the company is burdensome for customers. That’s why Machinex is guided by a ...

At Vector, our customer is at the center of everything we do: So much so that we’ve invested in a leadership role for our chief customer officer (CCO) to ensure that customer experience is prioritized ...

Now that MPLS has moved from the experimental and early-adopter stage to the point of widespread implementation, the question of how well MPLS is “working” for customers is meaningful. In particular, ...

NEW YORK, Nov. 19, 2025 (GLOBE NEWSWIRE) -- ASAPP, the leading provider of AI-powered contact center software, today introduced the Customer Experience Platform (CXP), the enterprise platform for ...

Customer advocacy is vitally important to all companies. A highly specialized form of customer service, it can become—despite its benefits—difficult to manage, which is why pipelining can be of ...