Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...
It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...
Humor wins big! – The use of humor in Super Bowl ads has increased from 71% in 2023 to 85% in 2025, signaling a shift toward lighthearted, entertaining storytelling as brands look to forge stronger ...
From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...
Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data ...
NEW YORK -- From a strange creature called "Puppymonkeybaby" to a tear-inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. On advertising's biggest night ...
As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for ...
I’ve been studying humor as an academic for a couple of decades now. I’ve written a doctoral dissertation about it, published articles about it, given talks about it, and am an avid consumer of ...
The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...
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